Broosha
Broosha

Broosha

We are a organic indie beauty brand that wants to help dry and sensitive skin to stay protected the whole day with natural ingredients.
  •    Amsterdam, Netherlands

About Broosha

Meet Ilaria, Organic Cosmetic Formulator and Founder of Broosha.

Our Founder Ilaria found her passion for cosmetic DIY’s many years ago when she created her very first simple scrub with Aloe Vera gel and brown sugar in her kitchen. Curiosity brought her to experiment with many other recipes through the years until she decided to study Organic Skincare Science and learn how to formulate cosmetics professionally. She got her first Diploma in Organic Formulation at the beginning of 2021and she then enrolled in the Entrepreneurship Program for Beauty Brand Founders, where she is currently completing courses such as Skin Science and Business Management.

Ilaria believes that it’s fundamental to know what we put on our skin and invites everybody to learn how to read cosmetic labels.

Her mission is to convert everybody to the Conscious Beauty concept, a place where we become more aware of the impact that the cosmetic industry has on our skin and our planet.

Broosha holds hands with sustainability:

  • Organic: high percentage of certified Organic and Bio ingredients
  • Traceability: organic ingredients collected and packaged on the same island
  • Social Impact: collaboration between local companies
  • Distribution: shipments limited to Europe only
  • Packaging and packaging: minimized and easily recyclable or recycled
  • Environmental impact: the local origin of the products and the limited distribution reduce CO² emissions for transport
  • Vegan and Cruelty Free: both the ingredients and the final product are not tested on animals and are completely natural
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